Constellation Brands Marvin-Sands Performing Arts Center

Envisioning the future of their brand experience

Catered to the Experience.

“The EagleDream team was THE Dream Team to work with on our new CMAC website. They created a user-friendly, dynamic, and unique site to complement the CMAC experience perfectly — all on time and under budget. Their creativity and expertise made the process easy and enjoyable – and the results speak for themselves!

Lynn Freida

Community Affairs Manager, Constellation

Brands / Executive Director, CMAC

Top 5 in the Nation

CMAC was named one of the Top 5 Country Music Venues in the nation by the Academy of Country Music.

Challenge

CMAC (Constellation Brands-Marvin Sands Performing Arts Center) was looking for a newly designed website that would be responsive and drive ticket sales. They wanted to increase the sharing of concert information and social engagement as well as solidify the venue as one of the top event venues in Upstate NY.

Solution

EagleDream was up for the challenge. With a beautiful and unique responsive design in place, the development of the site would help CMAC reach their goals. The site is fully optimized and mobile focused, helping to drive donations through a capital campaign and increase exposure and promotion of artists and events.

All the good stuff that made it successful

All of the Key Features

Tell Your Friends

Each event on the CMAC website has the ability to be shared to social media. Whether on Facebook or Twitter, we wanted people to post events to their personal pages. This gives the users a sense of personalization while increasing exposure to events. Due to the increase in exposure for CMAC, this inevitably raised ticket purchases and sales.

Preview Artist Tracks

We integrated YouTube onto each artist’s page to allow the user to experience the music before they purchase a ticket. This feature also lets people listen to artists they may not normally be interested in, encouraging them to purchase tickets or tell their friends.

The End Result.

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